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‘Deeyah..’
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Enigmatic, intelligent and sexy, 27 year old Deeyah is a truly international artist with global star appeal. Born and raised in Norway, of Asian descent, Deeyah now divides her time between the UK and the US where she is in the process of adding the finishing touches to her latest album titled ‘Plan of my Own’.

Having been touted as ‘the next big thing’, there is plenty more to watch out with Deeyah now making a dive into the UK market. She has already impressed media and fans alike and hopes to continue impressing with her new single ‘What Will It Be’, which is releasing in January 2006.

DesiDesi.com caught up with Deeyah in London and is the only UK website to exclusively interview her for her new single.

   

How has it been so far career wise? From the start till now?

I started because my dad really wanted to and saw that I have it in me. I think secretly he wanted to be a musician himself. He heard me singing outside and was surprised and has always been supporting me. One day he took away all my toys from my room and boxed them up and brought me thing keyboard and taught me what he knew.

I’ve grown up watching MTV and listening to R n B, Hip Hop and Rock but what I would train in would be Indian classical music. That’s the only thing I would ever do is sing. I started singing on stage and get approached by radio channels on kids shows which got me recognised more When I was 12yrs old I was approached to sing with a Norwegian after that happened a lot of record labels were just approaching me constantly do a solo album. My first Album came out when I was 15yrs old and it did very well, the critics liked it, Musically it was a little odd because it was a mixture of folk music and well as western music.

I took a bit of a break from the public eye for a bit and when I was about 17yrs old I was approached again my BMG. I started my work with all the touring and in 1996 I packed my bags and came here in the UK.

I‘v worked on 2 Albums so I was recognised as an artist because both albums were mainstream. I t was like I would get the same coverage like any other white artist.

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From your point of view, what makes you different from other female artist?

Well I mean every person is different, every artist is different. I’d say what makes me different from other mainstream artist is my background being Muslim, My father is Asian and my mother is Afghani. My music is very up bringing being trained in Indian classical music. And then I’m all me (All laugh)

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Do you have a lot of input in your videos as well as looks, presentation as a whole?

Yes completely. I understood what is important and how it all works .I have learnt so much from everyone else and feel confident and comfortable in what I do and what I want in my videos to express my music. I want to have my 100% into the album whether is the production of the album, writing of the album, what I wear, what I want to do and nothing happens with out me knowing about it.

Do you write your own music as well?

Yes I do.

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How do you take positive or negative views from your audiences? I mean do you learn from it, make changes?

I wouldn’t actually change anything because if I make a change then I wouldn’t be myself. I would be lying to the public and myself. But in terms of criticism whether its positive or negative I do listen to it, some of it I do keep that in mind and if I think its constructive. If people say ‘she’s shit’ then I would want to know why and where I went wrong.

How would you describe yourself in 3 words?

Loyal, Hardworking and ambitious I’d have to say.

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How have the Muslim community reacted towards you and your work because there have been problems in the past if I’m right?

It’s happened in Norway and its happened here (UK) too. It’s always followed me wherever I go. I mean even from very young age. It started off with a lot of talk that’s its not a career I should be going for and people hassling my dad that why is he letting me do all this. It’s got worse where more people started coming out and being negative towards me and my work telling me to stop. It’s just something that has been there all the way.

It just makes me think why isn’t there any Asian artist out there especially female being out there showing there talent and this is one of the reasons why because there is so much crap going on between what girls have to put up with and with that a lot of girls just give up.

I actually get a lot of emails and letters from Asian girls in the UK telling me that they want to be a dancer or a rap singer and only reason they can’t do this is because of there own extended families or what the community would say. Some people have said that they’re more talented boys than girl, which I think, is rubbish.

Girls get so many negative labels that they just let go of their dreams of who and what they want to become. I used to get really upset thinking why me? What have I done to deserve this from people? I’m just at a point where it is what it is and keep doing what I want to do which makes me happy and comfortable. Things eventually have to change, its taking time but it will.

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Your new video, what message are you bringing across?

The message is to re claim you voice. As long as you aren’t hurting anybody and being true to yourself, you have a right o speak up. It’s a video in respect to those women who have been treated violently and whom are not alive because they committed a crime to say there rights. In a few words its about freedom, freedom of expression or any sort of punishment culturally which should be stopped.

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Are you doing anything for the community in the UK?

I pretty much keep in touch with anyone who writes to me or contacts me via email. I have a section on my website called ‘ Ask Deeyah’ and people ask me questions there and I answer all of them myself. Everybody thinks its not me but when I get the time I reply to all of them. Its 100% me, I love getting emails from people and what they think about my music. They would tell me their problems and I love to listen fully about them. That’s my way of communicating with others.

I like that fact that people communicate to me regarding problems they have and that I can be there for them in some way and help them.

I don’t support any major charity’s because I would want to know whose those people are who are having there problems and to meet them instead of giving a check to someone I don’t even know and what use it will be. I believe that time is valuable than money and I give as much time as I can to hear what people have to say.

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You seem to be very busy; do you get time to meet your family or friends?

No I really don’t..

When was the last time you saw your family?

I spoke to my parents over the phone on Eid and that’s it. I don’t even have a personal life because I’m so busy.

Do you have any future plans made yet?

Album is nearly done, I’ve been asked to do an Indian album because its easy and that’s what I have learnt my whole life so that’s is something that I would like to do.

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What mainstream artist would you want to work with?

Oh there are lots. I’d love to work with Dre, Snoop, George Michel, and Elton John.

What about Asian Artist?

I was actually asked to work with Ustad Fateh Ali Khan but I was just to scared. Probably Adnam Sami at some point. I’m more into old school folk music.

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What message do you have for your UK fans?

I’d like to thank them for being very supportive. I hope that what message I am bringing in my work actually gets there and that these women don’t suffer and not be judgmental or hateful. We have a lot of good kids, talented kids and please don’t make their life miserable and let them live out there dreams. All they are doing is something positive.

I think as a community we have so many negative things against us in the mainstream that we need to loosen up a little bit and the positive things we do have, let them come through and shine instead of shitting on our own because that’s not how its going to work. I mean some don’t respect those who are in mainstream or white people yet we don’t respect our own. So until that we are not in any position to judge or look down on others. And I’m running for president VOTE FOR ME!!! (All laugh)

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Article by Harminder Thind & Rupinder Badwal