x1x film are back with there first video of 2007 after their Award Winning 2006 Break-through videos.

x1x film were commissioned by Vandana of Sunset Music Group to Produce and Direct a music video from their upcoming artist Lady Ru.

American born artist Lady Ru releases her first album titled “My Addiction” on April 23rd on Sunset Music Group. The American Gujarati R&B performer has delivered 15 tracks on her forthcoming debut album.

“My Addiction” features duets with Bhangra legends such as Mangal Singh, Channi Singh and the return of one of the most amazing Hindi voices from the 90’s, Amar, the first ever British Asian artist to have a Hindi Top 75 hit in the UK. The album also features Taz from Stereo Nation, Apache Indian and production from Tigerstyle, Swami, and Charlie Hype.

The debut album has taken over a year to record and has been produced primarily by US Urban hit maker, Jim Beanz (Nelly Furtado, Will Smith, Mutya/Sugarbabes, Puff Daddy, Britney Spears, etc.) who is part of Timbaland Productions (www.jimbeanz.com).

Lady Ru’s first single from the new album will be “Chances Are” which features the guest vocals of Alaap legend Channi Singh who also appears In the video, which can be downloaded from April 23rd on most of the main mobile phone networks.

An American by heart and Gujarati by nature, Lady Ru lives in Philadelphia, Pennsylvania, USA. A keen sports women, running 5 miles everyday, playing tennis and spending at least an hour in the gym daily. Live work is her vice and Ru insists on performing as much as she can in between recording in the studio or writing her new material.

x1x film had to deliver a video both strong in visual style and engage us with good story-telling. “It was an amazing experience working with an international label who believed in our vision for the video ‘Chances Are’” says Indi Hans, Creative Director at x1x film. “The two day shoot went very smoothly, which came down to our pre-production meetings and tight scheduling”. says Narinder Hans, Producer. “Lady Ru was a true professional to work with and directing her scenes were a real joy, which you can see in the final video from the way she performed infront of the camera” says Mac Hans, Director. x1x film also had the pleasure of directing The Legend of Bhangra himself Channi Singh who featured in the song too. “We were abit nervous to be in the presence of Channi Singh as we had all grown up dancing to his music and know be in a position to direct him was a dream come true”.

Further info on Lady Ru, check out www.ladyru.com and www.myspace.com/ladyrumusic

“My Addiction” will be released on April 23rd 2007
Album available via main Asian /mainstream stores.
Distributed Online across all main outlets
Lady Ru signed to US based Label, Sunset Music Group