| "x1x films
most ambitious video to date"
Moviebox and Saregama comissioned x1x
film to produce and shoot a video for the title track
'YT - Feel the Buzz' on the "Streets of Bollywood
2" album.
x1x had no doubt that they needed to
go to Bollywood to capture the required look to give
this video the style and feel that the song demanded.
Creative Director Indi of x1x said "We needed to
capture the look of the Sun, sea and sand to give this
a very filmic Bollywood influenced look".
x1x traveled to India and recruited
actors and models from Bollywood to feature in this
production Producer Narinder said " We needed to
use Bollywood actors and selected the lead female who
had featured in the film 'DUS' starring Abishek Bachan
and to get her was a big coup, we had to work around
her dates but managed to fit everything in".
x1x shot the video over two days and
worked hard to film against the rising temperatures
and sudden monsoon rains. Director Mac said " The
camera technique we used had to be different then the
normal Bollywood videos to give it our unique feel,
in this we used hand-held alongside dolly and track
shots, a perfect blend not seen cut together in Bollywood".
With shooting done the team flew back
and continued work at the x1x animation studios for
the exclusive Kami K mix that would feature at the end
of the first video. Kami K said " I wanted this
1min exclusive to stand out and make people look up
and take notice". The video was shot in greenscreen
a technique that x1x have mastered that allows them
to use their great visual effects skills to bring a
whole new edge and atmosphere to their visuals. Indi
said "Greenscreen has become a great tool for us
to use and allows us to showcase the creative talents
we have here at x1x and hopefully inspire other artists
and musicians to demand more from what is on offer with
videos at this moment". The greenscreen shot was
shot over a day and featured Menis and Drilla Kid with
the dancing talents of Charleene
Narinder said" This has been the
most ambitious video that x1x have done".
Mac said "This is the best looking
video x1x have shot".
Look out for the video airing soon on
all networks.
Look out for future productions
by x1x and Moviebox

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